Corporations often develop marketing strategies aimed at creating a logo that will become a memory trigger for decades to come. Companies like Apple, Coca-Cola, Google, IBM, Pepsi, and Yahoo! have proved themselves by employing a logo design that has revolutionized the globe. Their logos certainly stand out in the long line of famous company logos of the world.

So what exactly makes these insignias so famous? Famous logos have these two things in common– distinctiveness and simplicity. What’s important to note here is that logos help customers identify a business. The more distinctive a logo is, the more recognizable it becomes. The more complex a logo is, however, the less likely it will be that people will remember it.

Successful logos stand the test of time, though there are times when a logo may need to be updated to reflect the changing times. Nonetheless, the logos mentioned here, whether having undergone changes or not, have left a lasting impression in the minds of people the world over.