7 Logo Redesign Disasters

There’s a popular saying that goes something like this: “If it ain’t broke, don’t fix it.” And while a little change every now and then is good, if not done carefully, it can be disastrous in the design world. A redesigned logo, just like a new logo for a new company, highly affects that company’s corporate image. If care is not taken when rebranding that image, it can have a negative impact on the general public, as well as a negative impact on business performance.

Featured below are examples of how design initiatives taken in the wrong direction can be disastrous.

animalplanet

capitalone

kraft

musiqueplus

pepsi

wgn

xerox

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