13 Amazing Animal Logos

May 7, 2009

Many countries use animals to symbolize one thing or another. In the United States, the bald eagle symbolizes freedom. In India, the cow symbolizes the Dharma. It would only seem fitting then that many of the world’s corporations would use such symbols to represent themselves as well. Oftentimes these symbols are used to represent power, [...]

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Using Negative Space In Logo Design

May 6, 2009

Negative space, also known as whitespace, is the empty space between and around design elements. Negative space helps define the subject of the design, brings balance to the composition, and often has the most impact in a design. The negative space of an image is defined by the edges of the positive space — the [...]

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7 Logo Redesign Disasters

April 29, 2009

There’s a popular saying that goes something like this: “If it ain’t broke, don’t fix it.” And while a little change every now and then is good, if not done carefully, it can be disastrous in the design world. A redesigned logo, just like a new logo for a new company, highly affects that company’s [...]

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8 Successful Logos That Break The Rules

April 27, 2009

When designing a logo, there are certain rules that must be followed — and with good reason. These rules are in place to help businesses create a brand that will work for them, and, most importantly, for their target audience. Two very important principles of logo design are a) using only 2-3 colors for a [...]

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Top 5 Funniest Ads of 2009

April 24, 2009

Just 4 months have passed and the year 2009 is going so strange for a number of reasons. From the world economy plumbing to its depths to Obama reaching the heights …its going crazy… and the cherry on the icing is Alfie …  a “brave” but “baby-faced” 13 [seems no more than 8] years old [...]

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