Stock Photo Faux Pas

December 8, 2010

Stock Photo Faux Pas Don’t use clipart or stock photos in logo designs. There are a few problems with doing this.  One, it is not original.  If you are creating a logo for a client, it should be original.  Stock art is readily available to all, which is why it is tempting to amateur designers.  [...]

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Types of Logos

December 8, 2010

This may be a basic overview for more experienced designers, but in order to best serve your client, you should know the different types of logos and when one is better suited than another. A great logo design can help strengthen your brand image and the way your consumers view your company. There are 3 [...]

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Wordmark Logos

December 8, 2010

WORDMARK LOGO The second basic type of logo is called the Wordmark. This includes a company’s name or brand into a stylized font that tries to convey the idea of what the company is about.  Typically, script fonts are used to imply a sense of formality or refinement whereas thick fonts try to display strength [...]

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What is Branding?

December 8, 2010

What is Branding? The Value of a Brand What is branding? A brand is your companies “identity.”  Your company logo is the centerpiece of your brand.  Company branding is essential in building a successful business. One of the most famous logo designers in history, Paul Rand, said: “A logo is a flag, a signature, an [...]

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What Makes a Good Logo?

December 8, 2010

A LASTING LOGO So, we have established that is necessary to have a “good” logo design for corporate branding, but what makes a good logo? What individual elements propel the logo into the world of visual recall and trust? So, what makes a good logo? Memorable. A logo that is memorable is the cornerstone to [...]

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