Name: American Recovery And Reinvestment Act of 2009 (ARRA)

About: The American Recovery And Reinvestment Act of 2009 was created to help restore the economic stability of the United States via the various initiatives and programs made possible through this law.

Designers: Chicago-based motion design studio Mode Project [Steve Juras (creative director), Aaron Draplin, Chris Glass]

Purpose: “We’re making it easier for Americans to see what projects are being funded with their money as part of our recovery. So in the weeks to come, the signs denoting these projects are going to bear the new emblem of the American Recovery and Reinvestment Act. These emblems are symbols of our commitment to you, the American people — a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done. So when you see them on projects that your tax dollars made possible, let it be a reminder that our government – your government – is doing its part to put the economy back on the road to recovery.” – President Barack Obama

What I like about this logo: My reason for choosing the Recovery.gov logo is not so much about aesthetics as it is about the purpose behind it. I like the idea of seeing how our taxpayer dollars are being spent. Rather than relying on word of mouth only (because you can’t always trust what someone says), we actually get to SEE what’s happening. Critics of the logo, and the entire Obama administration for that matter, would disagree however, and feel that it is yet another waste of taxpayer money– a waste of money to create the logo and a waste of money to create the signs bearing the logo that will be placed on the various recovery act projects. If the act is indeed successful, I feel that it would more than pay for the logo, signs, and any other expenses needed to get the U.S. back on track. As a wise person once said, it takes money to make money…

WHAT DO YOU THINK?
I’d love to hear your thoughts on the matter. Is this logo necessary or is it a waste of time and taxpayer money? Leave your comments below.

Company: Jamba Juice

About: Jamba Juice is the leader in healthy blended beverages, juices and good-for-you snacks. The company is headquartered in Emeryville, CA.

Designer: Hornall Anderson Design Works

What I like about this logo: This logo is fun and full of excitement and energy– all of the things one would associate with a company that sells smoothies, fruit juices, etc. At first glance, the swirling tornado in combination with the text beneath it, tells us exactly what this company is all about. That is, after all, what a logo should do– it should be able to capture the very essence of the subject in as simple a manner as possible. And the designers has done an excellent job of this. I give it 5 stars .

Being a logo designer often means having to think outside the box to create designs that are eye-catching and unique. One way to do this is by manipulating text to create images. This technique involves using letters and numbers to create objects rather than using conventional geometric shapes. These textual characters can form part of an object (as seen in the ‘OWL’ logo below) or be pieced together to form an entire object (as seen in the ‘Bison’ logo below).

MobileOutlet (UK-based mobile phone retailer) – An ‘M’ and ‘O’ were combined to create the cell phone.

Bison (rock band from Vancouver B.C.) – The word bison was used to create an image of a bison.

Purdue University Online Writing Lab (OWL) – An ‘O’ and ‘W’ were used to create the face of an owl.

London Symphony Orchestra – The letters ‘L,’ ‘S’ and ‘O’ were used to create an orchestra conductor.

LogoMotives (logo of designer Jeff Fisher) – The word ‘logo’ forms the wheels of the train.

We are pleased to announce that Famous Logos’ design blog is now available on Amazon Kindle!

Developed by Amazon.com, Kindle is a 6″ wireless reading device offering books, U.S. and international newspapers, magazines, and, of course, blogs. There is a small monthly subscription charge ($1.99/mo after the 14-day free trial period) to read the Famous Logos blog on Kindle. Content is updated continuously, delivered automatically in near real-time, and can be viewed without an Internet connection. To subscribe, click on the Amazon Kindle link above.

Brazilian designer Mario Amaya is the ingenious mind behind these clever creations. Some of them are pretty convincing– almost like they belong together. Maybe these guys should consider a merger given the current economic situation, lol!

Wanna see more? Click here to see the rest of Mario’s creations.