Being a logo designer often means having to think outside the box to create designs that are eye-catching and unique. One way to do this is by manipulating text to create images. This technique involves using letters and numbers to create objects rather than using conventional geometric shapes. These textual characters can form part of an object (as seen in the ‘OWL’ logo below) or be pieced together to form an entire object (as seen in the ‘Bison’ logo below).
MobileOutlet (UK-based mobile phone retailer) – An ‘M’ and ‘O’ were combined to create the cell phone.
Bison (rock band from Vancouver B.C.) – The word bison was used to create an image of a bison.
Purdue University Online Writing Lab (OWL) – An ‘O’ and ‘W’ were used to create the face of an owl.
London Symphony Orchestra – The letters ‘L,’ ‘S’ and ‘O’ were used to create an orchestra conductor.
LogoMotives (logo of designer Jeff Fisher) – The word ‘logo’ forms the wheels of the train.
