The logo above is the corporate version of the FedEx logo. The FedEx logo was created in 1994 by Lindon Leader, as Senior Design Director at Landor Associates. It has been ranked by Rolling Stone Magazine as one of the 8 best logos of the past thirty-five years. The logo has won over forty awards worldwide.
FedEx Logo Evolution:
The original Federal Express corporate logo was designed by Richard Runyan in 1973.
FedEx Logo Design:
The ‘Ex’ in FedEx comes in several different colors:
FedEx Express – Orange
FedEx Freight – Red
FedEx Ground – Green
FedEx Kinko’s – Blue
FedEx Trade Networks – Yellow
FedEx Services – Grey, this is also the color of the ‘Ex’ in its corporate logo.
Fun Facts:
Look closely and you’ll see a hidden arrow between the ‘E’ and the ‘x’– a symbol for speed and precision, both FedEx communicative attributes. The creation of the arrow came after FedEx and the designer had already created and reviewed over 200 designs.
Related blog post(s):
Using Negative Space In Logo Design