Company: Jamba Juice
About: Jamba Juice is the leader in healthy blended beverages, juices and good-for-you snacks. The company is headquartered in Emeryville, CA.
Designer: Hornall Anderson Design Works
What I like about this logo: This logo is fun and full of excitement and energy– all of the things one would associate with a company that sells smoothies, fruit juices, etc. At first glance, the swirling tornado in combination with the text beneath it, tells us exactly what this company is all about. That is, after all, what a logo should do– it should be able to capture the very essence of the subject in as simple a manner as possible. And the designers has done an excellent job of this. I give it 5 stars 
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It will look wonderful too in black and white.
I agree. That’s really the basis of any good logo design. It should be designed in black and white first. And if it doesn’t look good in b&w, then you know it won’t look good when you add color to it either.