Yahoo! Logo


In 1995, Yahoo! hired Organic, Inc., an interactive agency, to redesign their logo to the one we see today. The project was executed by Organic, Inc. designer Kevin Farnham. The current typeface comes from a T.26 font named Able.


YAHOO! is an acronym for “Yet Another Hierarchical Officious Oracle.”

If you click on the logo’s exclamation point on the Yahoo! home page, you’ll hear the company’s trademark yodel, made famous by country & western music star Wylie Gustafson of Wylie & the Wild West.

Yahoo! started out as “Jerry and David’s Guide to the World Wide Web.”

A purple version of the Yahoo! logo exists as well.

The original logo was known as the “Jumping Y Guy,” which featured a blue circle representing the Earth, and a yellow Y-shaped stick figure leaping from the Earth, backed by a purple shadow.

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