Nike Sues Chinese Firms Over Logo
Apparently, two Chinese firms have been selling shorts bearing a basketball player silhouette similar to the one used in Nike’s “JUMPMAN” logo. Lawyers for the defendants, Shanghai Century Lianhua Chengshan Supermarket Co. and Shanghai Kangchen Garment Co., claimed the companies didn’t know their logo was similar to Nike’s. The logo features a slightly different silhouette with the word “sports” written underneath. Shanghai Century Lianhua Chengshan Supermarket Co. had purchased 39 pairs of the shorts from Shanghai Kangchen Garment Co., who claims it did not manufacture the shorts but bought 50 pairs from a market for about 13.20 yuan apiece– a little less than $2 USD. Nike is demanding an apology and 300,000 yuan (roughly $44,000 USD) for any damage caused to the brand.
Photo courtesy of TODAYonline.com
WHAT DO YOU THINK?
Nike is a pretty well-known corporation. Do you think they really didn’t know or do you think they just didn’t care? Leave your thoughts…
7 Comments, Comment or Ping
Barkri
Can you imagine any brand or company without a logo? The answer is definitely ‘No’. Logos are unavoidable part and parcel of any business’s prosperity and success story. As a result logo design has gained importance over the last decade in brand endorsement. For establishing a corporate entity a business logo is required. Logos not only builds brand recognition but also increases the popularity level and creates long-term impression in the minds of the customers.
A logo can be found in every aspect that is associated with a company. Not only a business logo can be found on the products and services of the company, also on other mediums like websites, business documents, promotional products, business cards and so on. Many personalized company products bears the company logo like t-shirts, coffee mugs, stationary gifts, etc. It creates a greater sense of brand awareness and visibility.
Main objective of endorsing company logo on multiple objects is to uplift the brand awareness of your company. Well formatted and designed logo leaves long lasting positive impression in the minds of the customers. As soon as they spot your logo they remember about your company and the range of products or services being offered. More the visibility of a logo better will be the chances to popularize it among higher number of people.
Thus crafting a logo might seem to be simple but needs professional expertise and insight to strike the right kind of design rendering to your business. You can hire a good logo design company for this purpose. The process of logo designing needs extensive research and highly skilled designing for perfect logo drafting. Keep it simple yet comprehensive in nature. To make any logo design success, complexity is not needed at all, you can witness it by studying logos of major brands. Mainly logos should very well showcase a company’s aims and character.
For your company website too logos are very important for online brand establishment. Even if you already possess a logo but not getting required output, consider re-designing or inventing of the logo. Usually when a company undergoes image makeover, adds new range of products goes for logo redesigning. This process needs detailed study of the present logo’s market effect and how it is being perceived by the target audience. Its just not a symbol but integral part of a company’s identity.
Apr 3rd, 2009
Mohib
What’s effin’ relevant here? Thanks for the lecture though
Apr 4th, 2009
Trent
I think the guy from LogoGuru.co.uk probably don’t know how to comment spam…
Apr 5th, 2009
Rich
First, can the admin please remove that first post.
Now, the topic. Did the company know about the logo?
Of course they knew about the logo. It is China. It is not a creative country. I’ve seen more brand copying in my year in China than I have in all my years traveling other countries. It’s incredible. And of course, half of it is misspelled.
All you have to do is a quick web search (include the quotes) for “sues Chinese” or “sues China”.
Problem is, it is difficult for anyone to do anything about it. But plagiarism, copyright infringement, brand stealing, etc, is as common in China as coffee is common in Columbia.
The most humorous event in Shanghai is the international film festival. Because international artists and producers will come to Shanghai for this, DVD shops are raided approximately two weeks prior to the event. All the DVD shop owners know this, so, during these two weeks, they hide all the copies (basically the entire stock) and put out legitimate boxed dvds. You can still get the copies if you ask.
This is China, if any of this shocks you… you haven’t been here.
Jul 20th, 2009
Nuts
That’s why I don’t sport any Nike sh!t.
Nike makes a grip of money from 3rd rate countries and they want an apology and Barkri your logos are not all that. Go spam some where else.
Jul 21st, 2009
SK
They know but they can’t think of anything creative. Only CHINESE can do is COPY. I’m not wonder why
You name it, every categories of logo, Cars, electronic goods, clothing, fast foods…….. CHINESE have them all.
CHEAP SH!T
Oct 2nd, 2009
jordan
i think, as so so so much logo over the world, it more or less will appear the same place and more or less. such as KFC and MCDONALD’S, Even the logo not the same.
Apr 15th, 2010
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