Paul Rand: The Grandfather of Logo Design

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Although most people may not be familiar with the name Paul Rand, most everyone is familiar with his work. From the logos of companies like UPS and IBM to the logos of Enron and Westinghouse, you name it and Paul Rand probably designed it. Rand has often been regarded as the greatest designer of all time– a title he has so rightfully earned. In 1972, Rand was inducted into the New York Art Directors Club Hall of Fame.

Though best known for the corporate logos he designed in the ’50s and ’60s, it was his earlier work in magazine design and layout that first earned him international acclaim. The reputation Rand so quickly established for himself continued to grow over the years. He produced many extraordinary designs in the ’80s and ’90s, with a rumored $100,000 price tag per design solution. Although Paul Rand passed away in 1996, his many contributions remain a vital resource to the graphic design industry.

Some of Paul Rand’s most notable works

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“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” — Paul Rand

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