Take a look at most logos from the past and you’ll likely notice one thing– they all seem to lack structure. Most logos from earlier times appear very busy, cluttered, often illegible and just down right complex. These logos included detailed illustrations that, more often than not, resembled mini advertisements that told a company’s story. Over time, however, logos became much more simple and refined, making them more memorable and easier to recognize.

Apple

Ford

3M

Xerox