Top 5 Worst Logos Of All Time
Bad logos– we’ve all seen them. Some of us may even have been responsible for creating them. Nevertheless, these design disasters tend to show up every now and then. We can spot them by their busy, cluttered, unstructured, unprofessional appearance. The designs below are no exception. They are prime examples of how a poorly designed logo can ruin an otherwise reputable company name.
Check Point Security Software – This logo was supposedly designed by the CEO’s six year old daughter. I guess that explains everything 
. Word to the wise, it’s generally not a good idea to let your child design the image that will represent your company. Because when it comes to potential customers, first impressions really are everything.
Instituto de Estudos Orientais – I think this one is self explanatory . Seriously though, this is supposed to be an oriental house in front of a setting sun, but I see something else entirely.
2012 London Summer Olympics – For some reason, this logo reminds me of a crumpled box of McDonald’s fries.
Sherwin-Williams – Sherwin-Williams’ earth-friendly logo. Let’s just hope it isn’t as harsh on the earth as it is on the eyes.
MobileMe – Apple’s new iPhone service. This design is way too cluttered. I’m sure the designer could have come up with just ONE icon to sum up all of MobileMe’s features.
13 Comments, Comment or Ping
[Re]encoded
Haha I like the first one.
Mar 31st, 2009
Roberta Seldon
I’m kinda partial to the second one myself
. Thanks for sharing!
Mar 31st, 2009
Elysa
All I can say to the “Instituto de Estudos Orientais” is ummm wow! How could you NOT see that!
Mar 31st, 2009
Logo Design Guru
wow, these are pretty bad and so funny. How do these get past the marketing team for these companies? They should all be fired. Great post though! thanks for digging these up.
Mar 31st, 2009
kaaliss
it hurts me to see LONDON 2012 great logo compared to those horrible meaningless designs.
it’s great logo, but I’m not gonna repeat myself, I’ve already said all I had to say here: http://logodesignerblog.com/5-recent-rebrands-that-caused-the-most-upset/
Mar 31st, 2009
Mark
I bet this Orientais logo is about but* sex
Watch this out… real fun:
http://www.collegehumor.com/video:1904237
Apr 1st, 2009
Roberta Seldon
Thanks everyone for your comments! Kaaliss, I understand where you’re coming from. There are quite a few people who do like this design. I guess it’s all just a matter of opinion. Sometimes some people see things that others don’t see. Thanks for your comment!
Apr 1st, 2009
Pablo
These logos are so funny.
Apr 5th, 2009
rich97
I don’t aggree with the London 2012 being in the worst logos of all time I don’t like it myself but it is cirtainly not the worst.
Try:
http://www.yourlogomakesmebarf.com/
Or in particular:
http://www.yourlogomakesmebarf.com/2009/03/50000-mistake/
Then again if your making it relative to ammount of money spent then it might very well be up there.
May 27th, 2009
Roberta Seldon
Rich97, Thanks for sharing your opinion. Thanks for sharing the links also. I guess there are others worse than the London 2012 logo, lol!!
May 28th, 2009
David
Way before I started my career in design I always hated the Sherwin Williams logo. It just looked so wrong…And as far as the 2012 Summer Olympics logo, I have to agree with you..
Aug 19th, 2009
Roberta Seldon
Thanks David for sharing your thoughts. You know, you’d be amazed at how many people actually like the 2012 Olympics logo. I guess it’s true what they say… beauty really is in the eye of the beholder.
Aug 20th, 2009
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