Top 5 Worst Logos Of All Time

by admin on March 30, 2009



Bad logos– we’ve all seen them. Some of us may even have been responsible for creating them. Nevertheless, these design disasters tend to show up every now and then. We can spot them by their busy, cluttered, unstructured, unprofessional appearance. The designs below are no exception. They are prime examples of how a poorly designed logo can ruin an otherwise reputable company name.

Check Point Security Software – This logo was supposedly designed by the CEO’s six year old daughter. I guess that explains everything ;-) . Word to the wise, it’s generally not a good idea to let your child design the image that will represent your company. Because when it comes to potential customers, first impressions really are everything.

logo-checkpoint

Instituto de Estudos Orientais – I think this one is self explanatory ;-) . Seriously though, this is supposed to be an oriental house in front of a setting sun, but I see something else entirely.

oriente

2012 London Summer Olympics – For some reason, this logo reminds me of a crumpled box of McDonald’s fries.

london-2012-olympics-logo

Sherwin-Williams – Sherwin-Williams’ earth-friendly logo. Let’s just hope it isn’t as harsh on the earth as it is on the eyes.

sherwin20williams20logo

MobileMe – Apple’s new iPhone service. This design is way too cluttered. I’m sure the designer could have come up with just ONE icon to sum up all of MobileMe’s features.

mmlogo098234098

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{ 12 comments… read them below or add one }

[Re]encoded March 31, 2009 at 3:18 am

Haha I like the first one.

Roberta Seldon March 31, 2009 at 5:55 pm

I’m kinda partial to the second one myself ;-) . Thanks for sharing!

Elysa March 31, 2009 at 6:10 pm

All I can say to the “Instituto de Estudos Orientais” is ummm wow! How could you NOT see that!

Logo Design Guru March 31, 2009 at 8:48 pm

wow, these are pretty bad and so funny. How do these get past the marketing team for these companies? They should all be fired. Great post though! thanks for digging these up.

kaaliss March 31, 2009 at 9:09 pm

it hurts me to see LONDON 2012 great logo compared to those horrible meaningless designs.
it’s great logo, but I’m not gonna repeat myself, I’ve already said all I had to say here: http://logodesignerblog.com/5-recent-rebrands-that-caused-the-most-upset/

Mark April 1, 2009 at 5:55 am

I bet this Orientais logo is about but* sex :D
Watch this out… real fun:

http://www.collegehumor.com/video:1904237

Roberta Seldon April 1, 2009 at 11:04 am

Thanks everyone for your comments! Kaaliss, I understand where you’re coming from. There are quite a few people who do like this design. I guess it’s all just a matter of opinion. Sometimes some people see things that others don’t see. Thanks for your comment!

Pablo April 5, 2009 at 7:00 pm

These logos are so funny.

rich97 May 27, 2009 at 9:11 am

I don’t aggree with the London 2012 being in the worst logos of all time I don’t like it myself but it is cirtainly not the worst.

Try:
http://www.yourlogomakesmebarf.com/
Or in particular:
http://www.yourlogomakesmebarf.com/2009/03/50000-mistake/

Then again if your making it relative to ammount of money spent then it might very well be up there.

Roberta Seldon May 28, 2009 at 12:12 pm

Rich97, Thanks for sharing your opinion. Thanks for sharing the links also. I guess there are others worse than the London 2012 logo, lol!!

David August 19, 2009 at 9:31 pm

Way before I started my career in design I always hated the Sherwin Williams logo. It just looked so wrong…And as far as the 2012 Summer Olympics logo, I have to agree with you..

Roberta Seldon August 20, 2009 at 3:30 pm

Thanks David for sharing your thoughts. You know, you’d be amazed at how many people actually like the 2012 Olympics logo. I guess it’s true what they say… beauty really is in the eye of the beholder.

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