A great company logo is the first step in branding. In this highly progressive time, businesses are in more competition than ever before to create a captivating logo that will stick with prospective clients. Every professional in most fields would benefit from a great logo design. Take CPAs, for instance. CPAs often times work for a firm (or are government auditors-yikes) and that firm would like to be more widely recognized. With branding, comes new business and loyal business.
A great CPA logo will identify with your clients that you are in fact, a Certified Public Accountant. To those that are not in the field, this may not mean much to you. However, a CPA is legally licensed to work in many capacities that another accountant may not be able to, without obtaining their CPA license. Because of this, a CPA logo under your signature or on letterhead or other correspondence is a good idea to identify yourself and show the professionalism that is associated with a licensed CPA.
Licensed CPAs may get a logo designed through many different avenues. There are many logo design contests, for those that would like a CPA business name and logo, but does not want to spend a lot of money on the details. Branding is an important part of business, so you want to be sure that you put the right amount of time and emphasis on the elements of branding that are going to benefit you the most.
A spokesperson from CPA Army, a website that caters to CPA Exam Candidates, stated that “When starting a CPA firm, having a professional logo can really enhance a firm’s image”.
A professional logo can help a CPA firm enhance their business. Cheap, unprofessional logos will also impact your overall image, and can be detrimental to client’s perception of your firm.
All professional firms and businesses will be better branded by choosing a memorable and professional logo. There are many different places you can go to have your CPA logo designed.