Don’t We All
Any graphic designer can attest to having heard this phrase a time or two. How does hearing this phrase usually turn out? BAD… always bad! And I am not just saying that for the graphic designer, I am saying it for those looking to have a logo made as well!
Watch Out Designers
Here are the caveats for the graphic designer. Usually this means they want the work for free! It seems though that the person recieving the favor will inevitably forget it is free and start imposing deadlines and an endless number of revisions. All the while reminding you how valuable this single design will be in your portfolio.
Those recieving “The Favor”
While I have warnings for the graphic designers, I have more for the person needing the logo! First of all, in logo design you often get what you pay for. Logo design can be expensive, especially when you begin getting into corporate design and branding. So if you are expecting a favor from a friend… expect a poor design you will not be satisfied with.
Hold on, that is just the tip of the iceberg! Once you receive this slopped together logo, and realize it is worse than what you threw together in photoshop yourself, you will no doubt offend your graphic design friend when you don’t use his 30 second logo! The worst part about using a friend is even if you do pay him, the chances are you will not be satisfied with his design. And once again you would feel obligated to use it, but without the option of leaving nasty feeback.
So… What to do?
If you are looking to have a new logo designed, just pony up the cash and have it done right. A good logo can go a long way. There are a lot of quality sites on the internet like 99designs.com, or logomojo.com, where you can be sure that your logo is designed professionally for a great price. This way you can keep your friendship with that graphic designer and still get your logo finished.
One final warning, your graphic design friend will surely be offended you didn’t go to him for your logo, and will most likely tell you he could have created a better one… you can tell him he is welcome!
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