Name: American Recovery And Reinvestment Act of 2009 (ARRA)
About: The American Recovery And Reinvestment Act of 2009 was created to help restore the economic stability of the United States via the various initiatives and programs made possible through this law.
Designers: Chicago-based motion design studio Mode Project [Steve Juras (creative director), Aaron Draplin, Chris Glass]
Purpose: “We’re making it easier for Americans to see what projects are being funded with their money as part of our recovery. So in the weeks to come, the signs denoting these projects are going to bear the new emblem of the American Recovery and Reinvestment Act. These emblems are symbols of our commitment to you, the American people — a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done. So when you see them on projects that your tax dollars made possible, let it be a reminder that our government – your government – is doing its part to put the economy back on the road to recovery.” – President Barack Obama
What I like about this logo: My reason for choosing the Recovery.gov logo is not so much about aesthetics as it is about the purpose behind it. I like the idea of seeing how our taxpayer dollars are being spent. Rather than relying on word of mouth only (because you can’t always trust what someone says), we actually get to SEE what’s happening. Critics of the logo, and the entire Obama administration for that matter, would disagree however, and feel that it is yet another waste of taxpayer money– a waste of money to create the logo and a waste of money to create the signs bearing the logo that will be placed on the various recovery act projects. If the act is indeed successful, I feel that it would more than pay for the logo, signs, and any other expenses needed to get the U.S. back on track. As a wise person once said, it takes money to make money…
WHAT DO YOU THINK?
I’d love to hear your thoughts on the matter. Is this logo necessary or is it a waste of time and taxpayer money? Leave your comments below.