Web 2.0 logos are all the rage. Just visit any design contest site and you’ll find that most companies are looking for a Web 2.0 logo for their website. But just what does Web 2.0 mean anyway? The term Web 2.0 refers to the 2nd generation of the Web, aimed at the collaboration and sharing of information between users. The term first became popular following the O’Reilly Media Web 2.0 Conference in 2004.
So what exactly makes a logo Web 2.0? Web 2.0 logos are generally glossy and include gradients, reflections, shadows, strokes, rounded fonts, and vibrant colors such as baby blue, yellow-gold, reddish-pink, orange, and lime green. Lime green is often referred to as the official color of Web 2.0. While these characteristics are true for a large number of Web 2.0 logos, not all of them employ these elements in their designs.
I have compiled a list of what I feel are the most famous Web 2.0 logos. While some may not necessarily be aesthetically pleasing, they are certainly the most well-known.
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