This may be a basic overview for more experienced designers, but in order to best serve your client, you should know the different types of logos and when one is better suited than another. A great logo design can help strengthen your brand image and the way your consumers view your company. There are 3 ...

WORDMARK LOGO The second basic type of logo is called the Wordmark. This includes a company’s name or brand into a stylized font that tries to convey the idea of what the company is about.  Typically, script fonts are used to imply a sense of formality or refinement whereas thick fonts try to display strength ...

What is Branding? The Value of a Brand What is branding? A brand is your companies “identity.”  Your company logo is the centerpiece of your brand.  Company branding is essential in building a successful business. One of the most famous logo designers in history, Paul Rand, said: “A logo is a flag, a signature, an ...

A LASTING LOGO So, we have established that is necessary to have a “good” logo design for corporate branding, but what makes a good logo? What individual elements propel the logo into the world of visual recall and trust? So, what makes a good logo? Memorable. A logo that is memorable is the cornerstone to ...

Logo- Will it Change Your Bottom Line? In 1940, George Washington Hill, president of the American Tobacco Company, made a bet. This friendly wager would later cost him $50,000.00. George Washington Hill bet Raymond Loewy, one of the world’s most famous graphic designers, that he could not improve the Lucky Strike cigarette package. The green ...