For those Seeking a Logo Don’t use logo design contests. Logo design contests are tempting for many seeking a “cheap” logo for their company.  They get exactly that.  A design contest is where, after a brief description of what you are looking for, many “designers” submit their version of logo for your company and you ...

Tagline Blunder Don’t incorporate a tagline in the logo. A tagline is a great addition to any logo, and may work hand in hand with your logo in the branding process, but if it is intertwined, or layered in your logo, it makes it difficult to use one independent of the other.  This creates a ...

Simple “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” -Paul Rand Simple logos aid recognition.  Because memory recall and recognition is exactly what you should be going for, simple is a good choice.  Complex logos can be hard to remember, and difficult to distinguish from a distance.  ...

Fine Tuning Your Design Skills “If you have ideas and imagery, technique will follow.” Unknown The ideas and imagery are the best place to start.  This is why you are an artist.  The techniques are things that can be fine tuned and developed.  There are a few techniques and guidelines that you can follow, that ...

Stock Photo Faux Pas Don’t use clipart or stock photos in logo designs. There are a few problems with doing this.  One, it is not original.  If you are creating a logo for a client, it should be original.  Stock art is readily available to all, which is why it is tempting to amateur designers.  ...