A LASTING LOGO So, we have established that is necessary to have a “good” logo design for corporate branding, but what makes a good logo? What individual elements propel the logo into the world of visual recall and trust? So, what makes a good logo? Memorable. A logo that is memorable is the cornerstone to ...

Logo- Will it Change Your Bottom Line? In 1940, George Washington Hill, president of the American Tobacco Company, made a bet. This friendly wager would later cost him $50,000.00. George Washington Hill bet Raymond Loewy, one of the world’s most famous graphic designers, that he could not improve the Lucky Strike cigarette package. The green ...

Web Design Software When choosing web design software, you want to be sure that you get the very best software to suit your specific needs.  There are a few questions that can be asked in order to narrow down your choices in web design software. Who am I in graphic design? If you are a ...

Graphic Design Jobs The market for graphic design jobs is expected to grow 13% between 2008 and 2018, which is the average expected rate of growth for employment over a 10 year period.  Graphic design jobseekers are expected to face keen competition for graphic design jobs. Education and Training A bachelor’s degree is required for ...

Graphic Design Programs Graphic design programs differ a great deal from school to school.  Due to the industry growth, many institutions are placing a greater emphasis in their graphic design program.  Advancements in technology have created a demand in fields that were nonexistent in the graphic design field 2 decades ago.  These advancements have broadened ...