Choosing a memorable and lasting logo for your company is the single most important step in company branding that you will face as a business owner.  There are a lot of avenues in which you can find a logo designer.  The process of logo design can be long, and frustrating if you do not get ...

THE LOGO DESIGN PROCESS “The creative ‘act’ is a process, not a moment.” -Unknown The creative process is different from artist to artist.  Every designer has their own process.  Designers are artists.  There is no uniform design process.  Each artist works explores their world of inspiration in their own unique way. It should be your ...

For those Seeking a Logo Don’t use logo design contests. Logo design contests are tempting for many seeking a “cheap” logo for their company.  They get exactly that.  A design contest is where, after a brief description of what you are looking for, many “designers” submit their version of logo for your company and you ...

Tagline Blunder Don’t incorporate a tagline in the logo. A tagline is a great addition to any logo, and may work hand in hand with your logo in the branding process, but if it is intertwined, or layered in your logo, it makes it difficult to use one independent of the other.  This creates a ...

Simple “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” -Paul Rand Simple logos aid recognition.  Because memory recall and recognition is exactly what you should be going for, simple is a good choice.  Complex logos can be hard to remember, and difficult to distinguish from a distance.  ...