A favicon, short for “favorites icon”, is a 16 x 16 image that resides on a browser’s url bar, browser tab, and in a browser’s “Favorites” folder. Its main purpose is to create brand awareness. Just like a logo helps to identify a company, a favicon helps to identify a website to new and returning ...

Typographic logos are the simplest logos, but oftentimes the most difficult to design. They rely only on the text and typeface of a company’s name to convey its message. But merely choosing the first font you come across is simply not enough. Many fonts are already in use by other companies. Each typographic logo, then, ...

Although most people may not be familiar with the name Paul Rand, most everyone is familiar with his work. From the logos of companies like UPS and IBM to the logos of Enron and Westinghouse, you name it and Paul Rand probably designed it. Rand has often been regarded as the greatest designer of all ...

Drive down any street in America and you’re likely to see a similar scene. Whether it’s McDonald’s golden arches, Burger King’s bun halves, or the Hardee’s star, fast food logos all have one element in common– color. Take a look around and you’ll see that most fast food logos contain one or more of the ...

Logos tell us lots of things. In particular, they tell us who and what a business is about. The task of every logo designer, then, is to create a design that will effectively convey this message. How each of them chooses to approach this task is a different story. While some logo designers convey a ...