A brandmark is a simple yet powerful symbol used to represent a business. These symbols, often abstract, are rarely used in conjunction with any other elements, but rather used as a standalone image. Brandmarks, like lettermarks, are better suited for companies that have an ad budget big enough to be able to educate the public ...

A lettermark is a type of logo consisting wholly of an abbreviation — usually a company’s initials. When building a brand, companies often do so using lettermarks. This is especially true when a company’s name may be hard to pronounce, or when there is difficulty translating a company’s name when doing business on an international level. ...

Bad logos– we’ve all seen them. Some of us may even have been responsible for creating them. Nevertheless, these design disasters tend to show up every now and then. We can spot them by their busy, cluttered, unstructured, unprofessional appearance. The designs below are no exception. They are prime examples of how a poorly designed logo ...

So what exactly makes a logo clever anyway? In my opinion, it’s designs that have the “wow” factor– the ones that make you say “Wow!” immediately when you see it, or if you’re a designer, the ones that make you say, “I wish I’d thought of that.” This collection contains what I feel are some of the most clever logos ...

We’ve all heard the saying “great minds think alike.” This is true more often than not for logo designers. And while designers often get inspiration from other designs, if not done in the right way, it can spell disaster for their clients. Below are some examples of what can happen when designs start to look ...