The use of parody to reflect current and historical issues in a society, or in the world for that matter, is nothing new. This practice dates back to the ancient Greeks, namely Aristophanes, who parodied the dramatic writing styles of Aeschylus and Euripides, and the ancient Romans, who used satire to criticize the vices and ...

Many countries use animals to symbolize one thing or another. In the United States, the bald eagle symbolizes freedom. In India, the cow symbolizes the Dharma. It would only seem fitting then that many of the world’s corporations would use such symbols to represent themselves as well. Oftentimes these symbols are used to represent power, ...

Negative space, also known as whitespace, is the empty space between and around design elements. Negative space helps define the subject of the design, brings balance to the composition, and often has the most impact in a design. The negative space of an image is defined by the edges of the positive space — the ...

There’s a popular saying that goes something like this: “If it ain’t broke, don’t fix it.” And while a little change every now and then is good, if not done carefully, it can be disastrous in the design world. A redesigned logo, just like a new logo for a new company, highly affects that company’s ...

When designing a logo, there are certain rules that must be followed — and with good reason. These rules are in place to help businesses create a brand that will work for them, and, most importantly, for their target audience. Two very important principles of logo design are a) using only 2-3 colors for a ...