Logo Design News - FAMOUS LOGOS

The Psychology of Fast Food Logos 1

Apr

2009

Drive down any street in America and you’re likely to see a similar scene. Whether it’s McDonald’s golden arches, Burger King’s bun halves, or the Hardee’s star, fast food logos all have one element in common– color. Take a look around and you’ll see that most fast food logos contain one or more of the ...

6 Logos With Hidden Messages 1

Apr

2009

Logos tell us lots of things. In particular, they tell us who and what a business is about. The task of every logo designer, then, is to create a design that will effectively convey this message. How each of them chooses to approach this task is a different story. While some logo designers convey a ...

5 Popular American Brandmarks

Apr

2009

A brandmark is a simple yet powerful symbol used to represent a business. These symbols, often abstract, are rarely used in conjunction with any other elements, but rather used as a standalone image. Brandmarks, like lettermarks, are better suited for companies that have an ad budget big enough to be able to educate the public ...

Nike Sues Chinese Firms Over Logo

Apr

2009

Apparently, two Chinese firms have been selling shorts bearing a basketball player silhouette similar to the one used in Nike’s “JUMPMAN” logo. Lawyers for the defendants, Shanghai Century Lianhua Chengshan Supermarket Co. and Shanghai Kangchen Garment Co., claimed the companies didn’t know their logo was similar to Nike’s. The logo features a slightly different silhouette ...

7 Famous Lettermark Logos

Apr

2009

A lettermark is a type of logo consisting wholly of an abbreviation — usually a company’s initials. When building a brand, companies often do so using lettermarks. This is especially true when a company’s name may be hard to pronounce, or when there is difficulty translating a company’s name when doing business on an international level. ...